Technology, Industry, and Agriculture

Social Marketing

Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

National Library of MedicineMedical Subject Headings2026

Structured Summary

Abstract

Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

MeSH Record

Classification

Broader headings

Related Concepts

Knowledge Graph

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MeSH Record

Synonyms

1 entry terms
  • Marketing, Social

MeSH Record

Aspects Covered

1 allowable subheadings

Indexed with the subheadings ethics.

MeSH Record

History Note

2003; use Marketing of Health Services 1980-2002

MeSH Hierarchy

Tree Numbers

  1. J01.219w.687w.750w
  2. N05.300w.430.500.500w

AMA Style

References

  1. National Library of Medicine. Social Marketing. Medical Subject Headings (MeSH). 2026. Unique ID D040241. http://id.nlm.nih.gov/mesh/2026/D040241
  2. Social Marketing. In: Wikipedia. https://en.wikipedia.org/wiki/Social_marketing
  3. Social Marketing. In: Wikidata. https://www.wikidata.org/wiki/Q17081927